YIRI Innovation Centre - Africa Global Logistics

The project

Eklepsis is proud to have worked with Africa Global Logistics on the presentation video for Yiri, an innovation centre in the heart of Abidjan.

In this video, we had the privilege of illustrating the concept behind Yiri, whose name comes from the Bambara language, where "Yiri" means "tree". The tree, a symbol of welcome, protection and growth, perfectly embodies the centre's mission.

Like the tree that shelters and nurtures growth, Yiri supports entrepreneurs as they develop. Throughout the video, we bring this concept to life by following a young sapling as it grows to full maturity, mirroring the journey of the entrepreneurs at the innovation centre. This visual metaphor reinforces the narrator's message, underlining the nurturing environment for professional and personal growth that Yiri provides.