KC Airball 2 Event - KC Red Wall

Context: the KC Airball 2 event

Karmine Corp is one of the biggest and most prestigious esports organisations in Europe, and the most followed in France, with supporters across the country gathering around its competitions and filling arenas all year long.

Here, one of its most influential community voices, Joman (10k followers on Twitter), set out to build connections between supporters through self-organised events that go beyond their shared passion. To structure that ambition, he founded the "KC Red Wall" association, organising outings by the supporters, for the supporters. At the same time, Joman is launching his own content creation projects, notably around basketball, one of his first loves.

In that context, the second edition of "KC Airball" took place on 14 December at the Hoops Factory Paris-Villette, uniting the 150 people present around basketball.

We worked hand in hand with the organiser to craft a video worthy of his ambitions, both in conveying the atmosphere on site and in teasing his future projects.

Our work: filming and producing an aftermovie

With our whole team on board and Joman's precise vision, we shot and fully edited this 3-minute video, which works both as a condensed story of the event and as a scripted teaser for the upcoming "Karmine Corp Basketball" productions. It has already passed 400,000 views across the platforms where it was published (Twitter, Instagram).

The edit needed to be dynamic and breathless, to convey the energy of the court and the intensity the story called for. We drew from the rushes of our 5 cameras on site, alternating game footage with shots of the protagonist.

We also gave the sound design real attention to deliver the most complete result possible: a proud, rousing voice-over created with Joman, and a score by the talented young beatmaker Kajee, in tune with the basketball theme.