Supporting Sport Emergence

Context: our 360 Social Media offer for the Sport Emergence football academy

Through our 360 Social Media offer, we spent a year supporting the Sport Emergence football academy in developing and structuring its presence on social media. The main goals of the collaboration were to increase the academy's visibility, attract new young players and strengthen its online community.

To get there, we built a content strategy based on short, recurring formats designed for how social platforms are actually used. The approach centred on authentic moments between players and coaches, celebrating the human side of the academy while building a strong, recognisable identity.

The strategy was about creating a lasting bond with the community, through regular, engaging content that lets people follow the academy's daily life.

Our work: strategy, production and content management

Within this collaboration, we took charge of the entire content creation process. We defined a clear editorial line built on storytelling and publishing consistency, to maximise reach and engagement.

We produced short videos capturing the life of the academy, as well as longer formats, notably podcasts with the coaches, later repurposed into short clips for social media. Every piece of content was optimised for distribution across TikTok, Instagram and YouTube.

The results speak for the strategy: in just a few months, more than 20 million accounts were reached across all platforms, including over 10 million on Instagram, with the community growing significantly to a combined 120,000 followers.

This collaboration allowed Sport Emergence to build a lasting digital communication structure and grow an engaged audience through consistency, coherence and authenticity.