Mathilde Fruton-Letard

At a time when an online presence has become essential to growing a business, we built a complete social media support service: the 360 Social Media offer. Its goal is to help our clients grow their visibility, reach new audiences and showcase their expertise through content designed for the codes of social platforms.

In this context, we supported Mathilde Fruton-Letard, an employment law attorney, in developing her online presence. The aim was to make her expertise accessible to as many people as possible while strengthening her professional credibility and attracting new prospective clients.

Together we defined a clear editorial strategy, focused on making legal matters easy to understand and on addressing concrete employment law questions, to deliver content that is both informative and engaging.

As part of this 360 Social Media offer, we took charge of the entire content creation process, from defining objectives to publishing the videos.

Our work began with identifying the relevant topics and the formats best suited to maximise reach and engagement. We then handled content production, including filming, editing and optimising the videos for each platform.

Particular attention went to short, dynamic formats designed to capture attention quickly and encourage sharing, while keeping a professional tone in line with her work as an attorney.

This end-to-end support gives our client a consistent, professional online presence, while letting her focus fully on her practice.