Laurent Mendy

As part of its digital communication, Renew Tech wanted to share an original content series following the ascent of Mount Kilimanjaro by its CEO, Laurent Mendy. Through this sporting and human adventure, the goal was to offer inspiring content embodying the values of self-improvement, perseverance and commitment the company stands for.

Designed for social media, the video series follows the stages of the climb in a format that is accessible and engaging for the audience. The project was part of a communication strategy aimed at humanising the company's image and creating a more direct bond with its followers.

Eklepsis took charge of post-production, editing a series of 10 videos for social media. Working from the footage provided, we designed short, dynamic formats built to capture attention fast and keep viewers engaged across the whole series.

Particular care went into the pacing of the edit and the structure of the episodes, creating narrative continuity between the stages of the ascent. Every video was optimised for social media distribution to maximise its reach.

The series was a genuine online success, passing 70,000 views and strengthening Renew Tech's visibility through content that is both authentic and inspiring.